I've been remarking to all who will listen how this is a genius marketing ploy. The New York Times is listening - there's an article in today's paper about Webkinz, the crack of the Tween set
The Webmeister earned mega cred when he presented daughter with the elusive "Love Puppy". I managed to get hold of the "Sherbet Bunny". My local Pet Pantry person told me they couldn't keep them on the shelves for more than 24 hours. Then they have to wait weeks for the next shipment.
The guy who thought this thing up is a freakin' genius. And is getting richer by the day, as parents of tween get worn down by please for another furry critter...